Privacy policy (Data protection)

Privacy Policy (Data Protection)

Last updated: 12 June 2026

At Belanedia, we are aware that you trust us, and we consider it our responsibility to protect your privacy. This Privacy Policy explains what personal data we collect when you use our website (belanedia.com), why we collect it, how we use it, who we share it with, and what rights you have. By using this website, you acknowledge that you have read this Privacy Policy.

Who we are (Data Controller)

Belanedia is operated by KOBAY LIMITED, Unit 2A, 17/F Glenealy Tower, No. 1 Glenealy, Central, Hong Kong. We are the data controller responsible for your personal data. As we offer goods to customers in the European Union, you can contact us regarding any data protection matter at info@belanedia.com.

What data we collect

Depending on how you use our website, we may collect:

  • Identity and contact details: name, email address, billing and shipping address, phone number.
  • Order and payment information: products ordered, order history, and payment confirmation. Full card details are processed directly by our payment provider and are not stored by us.
  • Account information: login details if you create an account.
  • Communication: messages you send us by email or contact form.
  • Technical and usage data: IP address, browser type, device information, and how you use our website, collected through cookies and similar technologies.

How we collect your data

We collect data that you provide directly, for example when you place an order, create an account, sign up for our newsletter, or contact us. We also collect data automatically through cookies when you visit our website. See our Cookie Policy for details.

Why we use your data and our legal basis

We process your personal data for the following purposes:

  • To process and deliver your orders and provide customer service. Legal basis: performance of a contract.
  • To send marketing communications and show you relevant advertising. Legal basis: your consent.
  • To analyse and improve our website. Legal basis: our legitimate interest, and your consent for non-essential cookies.
  • To comply with legal obligations such as tax and accounting. Legal basis: legal obligation.

We will not use your data for purposes other than those described here without your prior consent.

Who we share your data with

We do not sell your personal data. We share it only with service providers who help us run our store, including:

  • Shopify, our e-commerce platform.
  • Our payment provider(s), to process payments.
  • Our shipping and order-fulfilment partners and suppliers, to deliver your order.
  • Meta (Facebook/Instagram), for advertising, where you have consented.

These providers only use your data to perform their service for us and are required to keep it confidential.

International data transfers

Because we are based in Hong Kong and some of our suppliers are located outside the European Economic Area (EEA), your data may be transferred outside the EEA. Where this happens, we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses, to protect your data.

How long we keep your data

We keep your personal data only as long as necessary for the purposes described above, including to satisfy any legal, accounting, or reporting requirements. Order and invoice data is typically retained for 6 years to comply with tax law. Account and marketing data is kept until you delete your account or withdraw consent.

Your rights

Under the GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request erasure of your data.
  • Restrict or object to processing.
  • Request data portability.
  • Withdraw your consent at any time, where processing is based on consent.

To exercise any of these rights, contact us at info@belanedia.com. You also have the right to lodge a complaint with your local data protection supervisory authority.

Newsletter and marketing

At the bottom of every marketing email you will find a link to update your preferences or unsubscribe. You can also contact us directly to be removed from our marketing list.

Cookies

Our website uses cookies and similar technologies. You can manage your preferences through our cookie banner and your browser settings. For full details, see our Cookie Policy.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date, so we recommend reviewing it periodically.

Questions and contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Belanedia (KOBAY LIMITED)
info@belanedia.com
www.belanedia.com